AI Tools for Marketing & How To Use Them

TL;DR: In 2025, Google AI helps marketers automate content creation, optimize ads, and gain instant insights. With tools like Gemini, AI Overviews, and Performance Max, marketers are working faster and reaching audiences more precisely — all within Google's ecosystem.

In 2025, Google isn't just improving search or ads. It's changing how marketers work, create, and reach their audience.

The company’s flagship AI model, Gemini, and the rollout of AI Overviews in search are pushing us into a new era of smarter, faster, and more personalized marketing.

Let’s break down what’s new, how it compares to tools like ChatGPT and Jasper.ai, and how marketing managers are already using these features to get better results.

How Marketers Can Use Google Gemini AI Tools in 2025

At the core of Google’s best AI tools for marketers is Gemini 2.5, a multimodal AI model built to reason, research, and act. It powers Google’s AI experiences, from ad creation to live search answers.

Gemini comes in multiple variants:

• Gemini 1.5 Pro,

• Gemini Flash, and Flash-Lite.

  
  

Gemini Pro handles deep analysis and long-form content. Flash is lighter and faster - ideal for real-time marketing feedback loops.

Gemini 2.5 now processes up to 1 million tokens, giving it an edge over competitors like ChatGPT-4. It also integrates seamlessly with Google Workspace, Chrome, Android, and Ads.

"These are thinking models. Gemini doesn't just reply — it reasons through a problem before answering," said Eli Collins, VP of Product at Google DeepMind.

Marketing teams now use Gemini to:

• Build SEO briefs from raw data

• Turn whitepapers into ads and blog posts

• Conduct customer persona research using live web data

  
  

Key Benefits for Marketers

• Deep research capabilities with real-time web access

• Streamlined content production across formats

• Integration with tools marketers already use

How Do AI Overviews in Google Search Impact Marketing?

With AI Overviews, users get AI-generated summaries at the top of search results. That means your content can show up as a highlighted answer - if it’s well-structured, clear, and informative.

Google says search queries in AI Mode are now 2–3× longer, with more follow-up questions. For marketers, this changes everything.

For example, a user types: “What’s the best AI email tool for solopreneurs under $100?” AI Overview surfaces a direct answer and sponsored ads within that experience.

“Users are searching more like they talk — and Google is rewarding brands who give helpful, structured answers,” said Crystal Carter, Head of SEO Communications at Wix.

Key Benefits for Marketers

• High visibility without ranking 1 in traditional organic results

• More qualified traffic from longer-tail, high-intent searches

• Better ad placements and CTR inside AI summaries

  
  

How Google AI Tools for Digital Advertising and Performance Max Campaigns Work

Google’s Performance Max now uses AI to build and run entire campaigns with minimal input. It uses Gemini, Imagen 4 for images, and Veo for video generation.

Marketers can:

• Auto-generate product images in seasonal contexts

• Use Product Studio to repurpose assets

• Let Gemini write ad copy based on landing page URLs

• Deploy ads across YouTube, Gmail, Search, Display, and Maps

“Our AI creates the perfect creative at just the right moment,” said Vidhya Srinivasan, VP/GM of Ads at Google.

Brands using AI-powered Performance Max reported:

• 18% more conversions year-over-year

• 44% less time spent on creative production

• Faster expansion into new markets thanks to localized AI suggestions

Key Benefits for Marketers:

• Auto-generated creative for multiple platforms

• Campaign launch time reduced from days to hours

• Continuous learning and real-time optimization

What Are Gemini Agentic Assistants and How Do They Support Marketers?

Google rolled out Gemini Live - an assistant you can talk to by voice, share your screen with, and show real-world items through your phone camera.

It also launched role-specific assistants:

• Marketing Advisor: Helps with campaign strategy, landing pages

• Ads Expert: Audits performance, highlights issues, recommends fixes

• Analytics Expert: Surfaces insights and flags anomalies in GA4

One real estate team shared how the Ads Expert flagged underperforming listings, rewrote headlines, and auto-submitted fixes - increasing CTR by 22%.

“Gemini Live reduced our response time from hours to minutes,” said Jenny Tan, CMO at a proptech firm in Austin.

Key Benefits for Marketers:

• Task-specific AI guidance

• Screen and voice collaboration

• Real-time performance troubleshooting

Before diving into real-world use cases, it’s clear that marketers in 2025 are actively searching for the best AI tools to automate marketing tasks.

Google’s ecosystem - especially with Gemini and Performance Max - offers some of the most integrated and performance-focused solutions. Whether you're handling e-commerce, B2B lead generation, or content strategy, these tools simplify workflows and scale impact.

Real-World Use Cases Across Industries

E-commerce:

• A Shopify brand uses Gemini to rewrite product descriptions in six languages

• Product Studio creates images for a summer flash sale

• Result: 21% increase in clickthroughs and localized conversions

B2B SaaS:

• A software company turns quarterly reports into 3 blog posts, 10 LinkedIn updates, and a YouTube script

• Gemini summarizes feedback from 3,000+ survey results into 5 buyer personas

Agencies:

• Mid-sized agency runs a/b tests using Gemini + Performance Max

• AI handles bidding, targeting, asset variations — with 12% better ROAS in 30 days

Real estate:

• Listing agents use Gemini to generate social copy for each property

• Veo 3 turns interior photos into YouTube Shorts + Instagram Reels

Google AI vs ChatGPT vs Jasper.ai: Which Works Best for Marketers?

Feature	Google Gemini	ChatGPT (OpenAI)	Jasper.ai
Multimodal (text, image, video)	✅ Yes (Imagen, Veo)	✅ Limited (via plugins)	✅ Yes (image + text)
Context Length (tokens)	Up to 1M tokens	128k (GPT-4o)	Not disclosed
Marketing Focus	✅ Built into Google Ads/GA4	General assistant	✅ Tailored for marketers
Templates and Prompts	✅ Auto-populated from pages	❌ Manual prompts required	✅ Prompt recipes
Collaboration/Editing	✅ Gemini Live + Chrome	✅ Custom GPTs	✅ Team workflows

As Zapier explains, Gemini wins in context length and live integration.

ChatGPT is still a favorite for idea generation.

Jasper shines in content teams focused on structure and speed.

Final Thoughts: Embrace the AI + Human Workflow

Google’s AI tools for digital marketing in 2025 offer more than automation - they create leverage. With smart assistants, predictive analytics, and ad-creative generation, marketers finally get to focus on strategy instead of just execution.

"Your AI-powered creative is only as good as your inputs. Give the system quality, and it will return magic," said one Google Ads strategist.

So test, tweak, and stay curious. Because the AI-powered future of marketing? It’s already here.

Overall Benefits Recap

• Faster content production and campaign setup

• Smarter targeting and optimization powered by real-time insights

• More visibility in AI-driven search and ad placements

• Access to built-in assistants and creative tools without extra cost

• Ability to scale campaigns with fewer team members

  
  

FAQ

What is Gemini AI and how does it help marketers?

Gemini is Google’s multimodal AI model that powers content generation, campaign suggestions, and analytics. It helps marketers automate tasks, personalize experiences, and scale with less manual effort. It's considered one of the best AI tools for marketing in 2025.

How does Google’s AI compare to ChatGPT or Jasper.ai?

Google’s AI integrates directly with tools like Search and Ads. ChatGPT excels in creative brainstorming, while Jasper offers structured templates. Gemini stands out in context size and real-time performance optimization. This is discussed in detail in Zapier’s guide.

Can I use Google AI without technical skills?

Yes. Tools like Gemini Live, Marketing Advisor, and Asset Studio are designed for non-technical marketers. They work inside familiar apps like Chrome, Google Ads, and YouTube, making it easy to start using Google AI tools for digital marketing.