Classic 4P framework: Product, Price, Place, Promotion, used to make strategy decisions

Represents visitors who came to your website by typing the URL directly into the browser or by saving documents.

Means the flow of visitors that came to your website from blog posts, online directories, press releases, partner websites, etc.

It is about finding a target audience that is interested in your product or services and turning them into contacts you can sell to.

A method for assigning credit to marketing channels.

The design and layout of digital elements.

How easy and enjoyable a product is to use.

Tools used to manage customer data and sales.

How much it costs to get a new customer.

The percentage of customers who stop using a product.

A detailed profile of an ideal customer.

Publicity gained through mentions, not paid ads.

A news-style update shared with media.

How a brand wants to be seen in the market.

Content that spreads quickly online.

A platform’s system for ranking and showing content.

A word with “#” used to categorize content.

Measures likes, comments, and interactions.

Partnering with creators to promote products.

Tailoring content to fit each user.

Dividing an audience into smaller, targeted groups.

The percentage of email recipients who open your email.

Sending emails based on triggers or schedules.

Tracking tags added to URLs to measure results.

How much you pay for each ad click.

Cost per 1,000 ad impressions.

Testing two versions to see which performs better.

Showing ads to people who visited your site before.

The full path a user takes from awareness to purchase.

Number of times content or an ad is displayed.

Measures profit compared to marketing spend.

A measurable metric that shows progress.

Software used to build and manage websites.

Writing text that persuades or sells.

Creating useful content to attract an audience.

The visual and verbal elements of a brand.

How familiar people are with a brand.

Words that prompt someone to act (“Sign up,” “Buy now”).

A free resource offered in exchange for contact info.

A potential customer who shows interest.

The stages a user goes through before buying.

A standalone page created to convert visitors.

The percentage of visitors who leave without interacting.

The percentage of users who complete a desired action.

The percentage of people who click after seeing your ad or link.

A paid ad model where you pay each time someone clicks.

Clickable text used in links.

A short text that appears under a title in search results.

The process of improving a website to rank higher in search engines.

The page Google shows after a user searches for something.

Finding search terms people use in Google.

A link from another site that points to your site.

A score that predicts how likely a site is to rank.

Visitors who find a website through unpaid search results.